Sendwo: product ownership, SEO-led acquisition and sales workflows
Within my current Digital Marketing Director role at Techlithic Solutions LLC (September 2023–Present), I built Sendwo from concept to a commercial WhatsApp-first AI engagement platform, connecting product direction with SEO-led acquisition, demos and lifecycle programs.
100KPeak monthly website visits
SEOCore acquisition foundation
AICustomer engagement product
Owned positioning, website journeys, on-page/off-page SEO, backlinks, content and CRO.Led product requirements, roadmaps, integrations, AI-assisted delivery, launches and product education.Connected inbound demand with demos, onboarding, sales workflows and lifecycle engagement.
Read Sendwo founder story
HowToBuySaaS: organic search, SaaS distribution and monetization
Built a search-driven SaaS discovery, intelligence and distribution business. SEO-led category structure, content and buyer resources supported vendor acquisition, monetization and commercial partnerships.
SEOPrimary growth and revenue driver
GTMVendor and buyer journeys
PortfolioPart of Techlithic’s ~US$0.5M peak ARR
Built category pages, comparisons, reviews, blogs and conversion-focused buyer journeys.Owned vendor acquisition, onboarding, commercial partnerships and monetization.Expanded into private SaaS deal flow and M&A support; developed AI SEO, AEO and GEO capabilities as recent work.
Read HowToBuySaaS story
Leadsblue: B2B lead marketplace growth and acquisition story
Leadsblue was built as an ecommerce-style lead buying platform positioned for businesses that needed data access, outbound prospecting, and sales pipeline support.
$170KARR milestone
ExitAcquired post-growth
B2BLead marketplace
Built marketplace positioning and product-led sales narrative.
Worked on growth structure, customer acquisition, and category demand.
Exited founder role after acquisition.
Read Leadsblue story
TopGlobals Healthcare Services: technology for wellness and coach-led care
Since February 2024, I lead product and technology direction for AI-powered web and mobile applications serving Indian wellness businesses, health coaches and their clients. The platform supports health and body-transformation journeys through blood-test booking, longitudinal records and follow-up workflows.
2,200PIN codes covered by blood-test services
Web + MobileApplication delivery scope
Part-time CTOProduct and technology ownership
Translate coach, client and operations requirements into PRDs, roadmaps, architecture and integrations.Build workflows for blood-test enquiries, quotations, booking, fulfilment, reports and ongoing health record keeping.Coordinate AI-assisted delivery, access controls and operational automation to support coaches working with clients over time.
Discuss healthcare technologyMedGuru Labs: enabling pharmacy-led diagnostic booking
Since May 2026, I lead the technology behind a pharmacy-enabled blood-testing model, starting with the Varanasi pilot and planned expansion across India. The business plan includes establishing NABL-accredited laboratories; national availability and accreditation are rollout objectives.
VaranasiInitial pilot location
PharmaciesDiagnostic service access channel
Pan-IndiaPlanned expansion
Build a web application that enables pharmacies to process blood-test requests through MedGuru Labs.Translate partner workflows into booking, test/pricing catalogues, order tracking, reports, payments and operational requirements.Own PRDs, architecture, integrations and AI-assisted delivery to automate pharmacy, lab and administration workflows for expansion.
Discuss diagnostic platform deliveryCygeniq AI: an SEO-informed website and global GTM foundation
During November 2025–April 2026, led enterprise B2B marketing and GTM for real-time AI security products and cybersecurity services across the US, Europe, Middle East and APAC.
6 monthsWebsite and content-plan launch mandate
Global GTMRegional positioning and expansion
CRM + SDRProspecting and sales handoffs
Built and launched an SEO-informed website and content plan connecting discovery with buyer education and conversion.Defined ICPs and personas; designed SDR outreach, qualification, CRM handoffs and sales narratives.Managed vendors and regional channel partnerships supporting pipeline development.
Explore my experience
Snetiara: global home décor ecommerce to consulting pivot
Snetiara started as a dropshipping and ecommerce brand, moved into the home décor niche, and later became a consulting-led ecommerce support business.
$8KStore sale
D2CHome décor
PivotConsulting model
Tested ecommerce niches and built a global home décor store.
Sold the store and pivoted into ecommerce consulting.
Supported sourcing, marketplace listings, ecommerce websites, and D2C marketing.
Read Snetiara story
WPOven and CuteHR: SEO-led SaaS growth at BaseApp
At BaseApp (April 2019–September 2021), led growth across managed hosting and HR SaaS with a five-person marketing team and a US$100K annual budget. Search-led content, SEO and conversion formed the acquisition foundation.
3K to 100KWPOven peak monthly traffic
US$500KWPOven ARR contribution
15KCuteHR monthly visits
Led on-page/off-page SEO, backlinks, content, website journeys and CRO to connect search demand with customers.Launched CuteHR through SEO with no paid acquisition budget at launch; the product later served 2,500+ businesses.Expanded distribution through PPC, remarketing, partnerships, email and CRM/lifecycle automation.
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Captivix: SEO, enterprise GTM and marketing leadership
As Head of Marketing (September 2021–January 2024), owned marketing across digital transformation, ERP, products, AI and services. Personally built the website around on-page SEO, site structure, content and CRO.
~US$20MCompany ARR reached; contributed to growth
US$300KAnnual marketing budget owned
~US$6KMonthly advertising spend managed
Led off-page SEO, backlinks and conversion-focused landing pages alongside the website build.Combined organic acquisition with webinars, Google/LinkedIn Ads, cold email and ABM-style programs.Directed enterprise brand, video and campaign content, supported sales enablement and coordinated website/server operations.
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JobNews.Today: organic publishing and YouTube growth
Built an education-focused publishing venture (March 2015–April 2017) through website development, on-page/off-page SEO, backlinks, original content and affiliate monetization.
150KMonthly organic visits
10K+Audience community
1,000+YouTube subscribers within three months
Built search-led educational content, trained writers and developed content clusters.Owned video scripting, shooting, editing, publishing and YouTube SEO.Connected search visibility with community, distribution and monetization.
Read JobNews.Today story
BYJU’S: education visibility and conversion-focused execution
Techlithic’s case-study structure connects BYJU’S with education visibility, content experience, campaign readiness, and conversion-focused digital execution.
Education-focused digital visibility.
Landing page and content experience.
Campaign and conversion flow support.
Discuss education growth work
CuteHR: a bootstrapped SEO launch and product adoption
Launched CuteHR through SEO while the product was bootstrapped, with no paid acquisition budget at launch. Connected search intent, product positioning and website conversion with onboarding and adoption.
15KMonthly visits reached
2,500+Businesses later served
SEOAcquisition at launch
Built on-page SEO, content, backlinks and conversion-focused website journeys.Connected product messaging and buyer education with signup and onboarding.Subsequent portfolio paid campaigns were separate from the initial SEO-only launch.
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Test2Hire: hiring platform positioning and growth journey planning
Techlithic supported clearer SaaS positioning, website clarity, search visibility, and buyer-focused content for a hiring and assessment platform.
SaaS product positioning.
Website and landing page clarity.
Growth journey planning.
Explore SaaS partnership
Kitmoto: WhatsApp engagement and ecommerce messaging direction
Kitmoto reflects the kind of customer engagement workflow where product communication, broadcasts, repeat engagement, and WhatsApp marketing matter.
Sendwo WhatsApp marketing setup.
Customer engagement workflows.
Ecommerce messaging direction.
View Sendwo story
Scrollini Propiedades: real estate lead follow-up and enquiry flow
Techlithic supported real estate communication through WhatsApp follow-up, enquiry handling, lead capture readiness, and organized sales conversations.
WhatsApp lead follow-up.
Real estate enquiry communication.
Shared inbox workflow support.
Discuss real estate growth
Fortress Financial Services: trust-focused website and lead capture
Finance-related businesses need website trust, service clarity, lead capture, security-aware setup, and SEO-ready digital foundations.
Website and service page improvement.
Lead capture setup.
Security-aware configuration.
Discuss service website
Indigital: digital presence, automation direction, and search readiness
Indigital-style projects need more than a website. The work connects digital presence, automation direction, SEO, LLM optimization, and software-aligned growth.
Automation workflow planning.
SEO and LLM optimization.
Custom software direction.
Explore solution partnership
Polman: B2B product communication and website clarity
B2B product businesses need credible websites, clear product communication, enquiry readiness, and digital assets that support sales conversations.
Website development support.
Product and service presentation.
SEO-ready page structure.
Discuss B2B growth
NaPanta: WhatsApp marketing and customer communication workflow
NaPanta reflects WhatsApp marketing and customer communication workflows for a local-market business where updates and direct engagement matter.
WhatsApp marketing support.
Customer communication workflow.
Local visibility direction.
View Sendwo context
SHR Export-Import: professional website and enquiry readiness
Export-import businesses need a professional website, trust-focused content, SEO-ready structure, enquiry capture, and security-aware configuration.
Website development.
SEO-ready structure.
Lead capture setup.
Discuss website project
Multisource: service positioning and WhatsApp enquiry flow
Techlithic supported clearer service positioning, website structure, SEO support, WhatsApp enquiry flows, and lead generation readiness.
Website structure.
Service positioning.
WhatsApp enquiry flow.
Discuss service growth
MDA Properties: real estate communication and lead follow-up
MDA Properties connects with real estate communication workflows using WhatsApp follow-up, lead capture readiness, landing page direction, and customer engagement support.
WhatsApp enquiry communication.
Lead follow-up workflow.
Landing page readiness.
Discuss real estate funnel
