Today I am serving my skills into the digital marketing industry. There was a business mindset within me since engineering. I Didn’t knew how business was done. How businesses were scaled and how we can create solutions to meet the demand and generate revenue in return. My vision during those days was just to make money.
I joined many businesses as their representative, campus ambassador etc to learn how they are doing the business. During this transition phase from learning the business to starting one of my own, I can across many like-minded people in the industry where
- Some inspired me,
- Few of them showed me the right path,
- Some of them motivated me to take the risk to grow better.
And most importantly, they all helped me grow as a businessman. Who were those people? My mentor? or trainer or coach? You know what people call such persons who advise you to take the right or may be for you, the wrong turn?
Some people call them self-proclaimed Gurus.
Why so many Marketing Gurus in Online marketing?
Digital marketing is a new world Term. Earlier it was called as online or internet marketing. Since the internet didn’t have deeper reach among the civilization, hence nobody was aware much about making some money online.
Currently, with the advent in high-end technologies and medium to engage people online, it has become important for the business to have their presence online. Digital marketing has become an important department to build brand.
Businesses have different shape and size, some starts and grow exponentially while others grow at a different rate. Growth of a business depends on too many factors where marketing plays an essential role to build the business as a brand.
The marketing team has two blocks. The online and the offline team.
The online marketing team is the department where these people are either guided with self-proclaimed gurus or they themselves are the same people.
What are the reasons to see so many marketing gurus in Online Marketing?
Have you heard about any university that is offering a bachelor’s degree in Digital marketing if we go back? Even today, Digital marketing is just a subject for a term in a full term degree like MBA in Marketing or BBA at Indian Universities
There is no dedicated degree from big universities on Digital marketing. When it comes to marketing, Universities offer complete marketing degree that has the entire curriculum of a marketing profile.
These degrees are offered at huge fee which cannot be afforded by everyone. Since the demand in digital marketing directly proportional to the penetration of the Internet in people lifestyle hence it is quite considerable that already we have
- So many people to connect
- So many things to learn.
- And so many opportunities to get into the discussion.
A situation where there is high demand, too many online contents to learn and so many people trying to make money out of them but no curriculum or degree to show the right path to follow, It is obvious that people will learn things from each other.
Learn from anyone and everyone
In this online industry, people have started bashing out others by defining them as a self-proclaimed guru. An industry who is not headed by any university curriculum or format would obviously not have a definite learning path.
Any proven strategy by others will be tested by you or your team. Online marketing heavily depends on User experience. It depends upon the decision and not on commitments.
Without test and trial, you cannot come down to any conclusion. Hence, connecting with any self-proclaimed marketing guru and trying to learn the best out of him/her will always be the right path to success instead of bashing them with any word that can demotivate them to contribute to the society.
We know that there are many people who try to make money by being your marketing guru but you should be smart enough to take out the best out of them before they take out everything from you.
This world follows the Darwinian evolutionary theory where the fittest survive. Hence, take benefits from all possible self-proclaimed guru. Test their methods and strategy and be intelligent to use the best one that suits your business requirement.
My Final Verdict
Many of us didn’t go to a B-School to learn marketing. But we don’t have a B school as well that teaches you digital marketing for a complete 2-year program and offers a degree that is internationally or nationally accepted or recognized. We use our online marketing skills to grow our or other’s businesses. I remember my Digital marketing mentor had a mentor and his mentor’s mentor also had a mentor and thus, a complete chain of mentorship made me a digital marketer. We learn from others to grow together. Bashing out other marketers, being yourself a marketer can be bad for the digital marketing fraternity and hence I believe we must make a common vision to bring the entire world’s business online to make our industry crowded with opportunities that never ends.